Meta Ads

Reach billions of people across Facebook, Instagram, Messenger and beyond. We plan, build and optimise high-ROAS Meta ad campaigns — precise targeting, scroll-stopping creative, and relentless optimisation that turns ad spend into measurable leads and sales.

Meta Ads service by The Digital Penguin

Why Meta

Why advertise on Meta?

Meta Ads — precise targeting, higher ROI, full control, real-time insights

Meta's apps — Facebook, Instagram, Messenger and the Audience Network — reach billions of people every day, backed by the richest targeting data of any ad platform. That mix of scale and precision is why Meta ads remain one of the highest-ROI channels for businesses of every size.

We use that precision to put your offer in front of the exact people most likely to buy — then measure every click, lead and sale so your budget always works harder. Smarter targeting, better results.

Where we run your ads

Platforms we advertise on

Facebook

The world's largest social network — Feed, Marketplace, Groups and more. Ideal for reach, retargeting and lead generation across every audience.

Instagram

Visual-first Feed, Stories and Reels that drive discovery and desire — perfect for product, lifestyle and e-commerce campaigns.

Messenger

Conversational placements and click-to-Messenger ads that start direct conversations and capture leads right inside chat.

Audience Network

Extends your best-performing Meta ads to thousands of trusted apps and sites beyond Facebook and Instagram for extra reach.

What we do

Full-service Meta ad management

Campaign Strategy

We map objectives, audiences and budgets to a clear funnel — awareness, consideration and conversion — built around your real business goals.

Audience Targeting

Custom audiences, lookalikes and interest/behaviour layering that put your ads in front of the people most likely to convert.

Ad Creative & Copy

Scroll-stopping visuals, video and copy written to hook attention and drive the click — produced and iterated in-house.

A/B Testing

Continuous split-testing of audiences, creatives, placements and offers, so budget flows to whatever performs best.

Retargeting & Remarketing

Win back site visitors, cart abandoners and engaged users with sequenced retargeting that closes the sale.

Pixel & Conversion Tracking

Full Meta Pixel and Conversions API setup so every action is tracked accurately — even with iOS and cookie limitations.

Reporting & Optimisation

Transparent dashboards and regular optimisation — we watch ROAS, CPL and CPA daily and adjust to keep results climbing.

Budget & Bid Management

Smart budget allocation and bid strategy that scale winners and cut waste, maximising return on every dollar.

The opportunity

Billions of people. The right few are your customers.

Meta's platforms reach most of the connected world — but the advantage isn't reach alone, it's reaching the right people at the right moment. That precision is exactly what we engineer into every campaign.

Creative

Ad formats we create

Image Ads

Clean, high-impact single-image ads — the fastest, most versatile format for almost any objective.

Video Ads

Short-form video built for sound-off feeds — hook in the first three seconds and drive the action.

Carousel Ads

Multiple images or videos in one swipeable ad — perfect for showcasing products, features or a story.

Stories & Reels Ads

Full-screen, immersive vertical ads native to how people actually scroll Instagram and Facebook today.

Lead Ads

Instant lead forms that capture enquiries without users ever leaving the app — ideal for service businesses.

Collection & Catalog Ads

Dynamic product ads that pull from your catalog and retarget shoppers with the exact items they viewed.

How we work

Our Meta ads process

Every step is optimised for better performance — from goal to scale.

Meta ads process: define goal, reach the right people, compelling ads, measure and optimise

Define Goal

We pick the right objective for your business — leads, sales, traffic or awareness — and build the campaign around it.

Reach the Right People

Smart targeting and audience research connect your ads with high-intent people most likely to act.

Compelling Ads

We create scroll-stopping creative and copy designed to earn the click and the conversion.

Measure & Optimise

We track every result and optimise continuously — cutting waste, scaling winners, and growing ROAS.

Why us

Why choose us for Meta ads?

Growth in results with managed Meta ads

We're a performance-first Meta ads team — every campaign is engineered to deliver measurable returns, not just impressions. Here's why brands trust us:

1. Performance-first media buyers

Every campaign is built to hit a number — leads, sales, ROAS — not just to spend a budget. We obsess over the metrics that move your business.

2. Creative that stops the scroll

Strong targeting is wasted on weak creative. Our in-house team produces visuals, video and copy designed to earn attention and the click.

3. Full-funnel strategy

From cold prospecting to warm retargeting, we build sequenced campaigns that guide people from first impression to purchase.

4. Accurate tracking & transparent reporting

Proper Pixel and Conversions API setup plus clear dashboards mean you always know exactly what your spend is returning.

5. Relentless optimisation

We monitor performance daily, test continuously, and reallocate budget to what works — so results compound over time.

Proven results

Real campaigns from accounts we manage

Live Meta Ads Manager results from campaigns our founders run: a single campaign delivering 25,004 impressions and 15,797 reach, website content views at just $0.66 each, and lead-form conversions from $9.79 per lead — efficient spend that turns into pipeline.

Meta Ads Manager showing 25,004 impressions and 15,797 reach on a single campaign
Meta Ads — 25,004 impressions, 15,797 reach on one campaign
Meta Ads results showing 148 website content views at $0.66 each and leads from $9.79
Meta Ads — 148 content views at $0.66, leads from $9.79

FAQ

Meta ads — your questions answered

How much do Facebook and Instagram ads cost?

You pay Meta directly for ad spend, and we manage it for a service fee. Spend is fully flexible — you can start small and scale as the campaigns prove their return. We'll recommend a budget based on your goals and market.

How long until I see results from Meta ads?

Many campaigns generate leads or sales within the first week, but Meta's algorithm needs a short learning phase. The strongest, most stable results usually come from week three onward as we gather data and optimise.

What is a good ROAS for Meta ads?

It depends on your margins and industry, but a healthy e-commerce ROAS is typically 3x or higher. For lead generation we focus on cost per lead and cost per acquisition rather than ROAS alone.

Do you manage both Facebook and Instagram?

Yes — and Messenger and the Audience Network too. We run and optimise placements across all of Meta's apps from a single, coordinated strategy.

Do you create the ad creative and copy?

Yes. Our in-house team produces the images, video and copy for your ads, and continuously tests new creative to keep performance strong.

What ad budget do I need to start?

There's no hard minimum, but a realistic test budget gives the algorithm enough data to optimise. We'll suggest a starting point that fits your goals and scale it as results come in.

Can you set up the Meta Pixel and Conversions API?

Absolutely. Accurate tracking is the foundation of profitable ads, so we set up the Meta Pixel and Conversions API to measure every result reliably.

Let's scale your ads

Ready to grow with Meta ads?

Contact us now or send us your queries by email — we'd love to build a campaign that pays for itself and then some.

Get Started