{"id":66,"date":"2026-10-23T20:14:13","date_gmt":"2026-10-23T20:14:13","guid":{"rendered":"https:\/\/thedigitalpenguin.net\/new-site\/?page_id=66"},"modified":"2026-10-24T02:16:40","modified_gmt":"2026-10-24T02:16:40","slug":"blog","status":"publish","type":"page","link":"https:\/\/thedigitalpenguin.net\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div class=\"wp-block-group dp-site is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group dp-wrap dp-header is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"dp-brand wp-block-paragraph\"><a href=\"https:\/\/thedigitalpenguin.net\/\">THE DIGITAL<br>PENGUIN<span class=\"dp-accent\">.<\/span><\/a><\/p>\n\n\n\n<div class=\"wp-block-group dp-links is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thedigitalpenguin.net\/#services\">Services<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thedigitalpenguin.net\/#marketplaces\">Marketplaces<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thedigitalpenguin.net\/case-studies\/\">Our work<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thedigitalpenguin.net\/about\/\">About<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thedigitalpenguin.net\/contact\/\">Let\u2019s talk \u2197<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group dp-wrap dp-hero is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"dp-eyebrow wp-block-paragraph\">INSIGHTS &amp; GUIDES<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Good questions.<br>Useful answers.<\/h1>\n\n\n\n<p class=\"dp-lead wp-block-paragraph\">Practical guides for business owners on websites, search, content and roofing lead generation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group dp-wrap dp-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-2 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-b861f4ab wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-85 post type-post status-publish format-standard hentry category-roofing-marketing\">\n\n<div class=\"wp-block-group dp-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\"><a href=\"https:\/\/thedigitalpenguin.net\/roofing-facebook-ads-case-study\/\" target=\"_self\" >Roofing Facebook Ads Case Study: 266 Website Leads<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Explore a roofing Facebook ads report showing 266 website leads at $50.85 each, plus how CRM follow-up connects enquiries with inspections and sales reporting.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/thedigitalpenguin.net\/roofing-facebook-ads-case-study\/\">Read the guide \u2197<\/a><\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-64 post type-post status-publish format-standard hentry category-uncategorized\">\n\n<div class=\"wp-block-group dp-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\"><a href=\"https:\/\/thedigitalpenguin.net\/blog-optimize-images-wordpress\/\" target=\"_self\" >How to Optimize Images for WordPress Blog Posts<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Use appropriately sized images, modern formats and sensible loading for a faster WordPress site.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/thedigitalpenguin.net\/blog-optimize-images-wordpress\/\">Read the guide \u2197<\/a><\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-62 post type-post status-publish format-standard hentry category-uncategorized\">\n\n<div class=\"wp-block-group dp-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\"><a href=\"https:\/\/thedigitalpenguin.net\/blog-wordpress-seo-guide\/\" target=\"_self\" >How to Improve SEO on WordPress: A Practical Guide<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Improve the search foundations of a WordPress website, from structure to useful content.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/thedigitalpenguin.net\/blog-wordpress-seo-guide\/\">Read the guide \u2197<\/a><\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-60 post type-post status-publish format-standard hentry category-uncategorized\">\n\n<div class=\"wp-block-group dp-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\"><a href=\"https:\/\/thedigitalpenguin.net\/blog-what-are-backlinks\/\" target=\"_self\" >What Are Backlinks and How to Build Them<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Understand backlinks and build a more credible approach to earning relevant links.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/thedigitalpenguin.net\/blog-what-are-backlinks\/\">Read the guide \u2197<\/a><\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-58 post type-post status-publish format-standard hentry category-uncategorized\">\n\n<div class=\"wp-block-group dp-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\"><a href=\"https:\/\/thedigitalpenguin.net\/blog-how-to-get-roofing-leads\/\" target=\"_self\" >How to Get Roofing Leads: 9 Proven Ways<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Explore practical ways roofing companies can generate enquiries and follow up new opportunities.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/thedigitalpenguin.net\/blog-how-to-get-roofing-leads\/\">Read the guide \u2197<\/a><\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-56 post type-post status-publish format-standard hentry category-uncategorized\">\n\n<div class=\"wp-block-group dp-card is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\"><a href=\"https:\/\/thedigitalpenguin.net\/blog-increase-website-traffic-organically\/\" target=\"_self\" >How to Increase Website Traffic Organically<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Build organic traffic with useful content, relevant keywords and a sound technical foundation.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/thedigitalpenguin.net\/blog-increase-website-traffic-organically\/\">Read the guide \u2197<\/a><\/p><\/div><\/div>\n\n<\/li><\/ul>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group dp-card is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Turn the ideas into your next roofing campaign.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Explore how we connect Meta ads, Google PPC, a dedicated CRM and structured follow-up to help roofing companies progress enquiries into appointments.<\/p>\n\n\n\n<p class=\"dp-link wp-block-paragraph\"><a href=\"https:\/\/thedigitalpenguin.net\/roofing-leads\/\">Explore roofing lead generation \u2197<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group dp-wrap dp-footer is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Good ideas. Better execution.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Websites, marketing and marketplace management. One team for your next stage of growth.<\/p>\n\n\n\n<div class=\"wp-block-group dp-links is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thedigitalpenguin.net\/contact\/\">Request a quote \u2197<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:info@thedigitalpenguin.net\">info@thedigitalpenguin.net<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"tel:+16462627158\">+1 (646) 262-7158<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wa.me\/16462627158\">WhatsApp<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thedigitalpenguin.net\/team\/\">Meet the team<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thedigitalpenguin.net\/privacy-policy\/\">Privacy policy<\/a><\/p>\n<\/div>\n\n\n\n<p class=\"dp-copy wp-block-paragraph\">\u00a9 2026 The Digital Penguin. All rights reserved. \u00b7 Serving businesses in the USA, Canada and beyond.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>THE DIGITALPENGUIN. Services Marketplaces Our work About Let\u2019s talk \u2197 INSIGHTS &amp; GUIDES Good questions.Useful answers. Practical guides for business owners on websites, search, content and roofing lead generation. Turn the ideas into your next roofing campaign. Explore how we connect Meta ads, Google PPC, a dedicated CRM and structured follow-up to help roofing companies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-66","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thedigitalpenguin.net\/new-site\/index.php?rest_route=\/wp\/v2\/pages\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedigitalpenguin.net\/new-site\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thedigitalpenguin.net\/new-site\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalpenguin.net\/new-site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalpenguin.net\/new-site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66"}],"version-history":[{"count":2,"href":"https:\/\/thedigitalpenguin.net\/new-site\/index.php?rest_route=\/wp\/v2\/pages\/66\/revisions"}],"predecessor-version":[{"id":73,"href":"https:\/\/thedigitalpenguin.net\/new-site\/index.php?rest_route=\/wp\/v2\/pages\/66\/revisions\/73"}],"wp:attachment":[{"href":"https:\/\/thedigitalpenguin.net\/new-site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}