Shopify Development Experts

Shopify Store Development & Automation

Launch, scale, and automate your Shopify store with confidence. We build conversion-focused, mobile-first storefronts designed to sell more, run faster, and scale effortlessly — so you can focus on your brand and profit.

$10K+
Target monthly sales
2–4wk
Typical launch time
100%
You own your store
Shopify Store Management dashboard and team by The Digital Penguin
Digital Penguin team reviewing a Shopify admin dashboard and a before-and-after storefront redesign

Why Digital Penguin

Your partner for Shopify growth

We help entrepreneurs and brands unlock the full power of Shopify. From custom theme development to store automation, backend optimisation, and marketing campaigns, we make sure your store is a profitable sales engine — not just a website.

Whether you're just starting out or already running a high-volume store, we help you simplify management, increase conversions, and accelerate growth — with the design, technology, and strategy to back it up.

Get a Custom Quote

Key features of a Shopify store

Everything you need to sell and scale

Shopify is your all-in-one eCommerce hub for selling anywhere, to anyone. With advanced integrations, automation, and limitless customisation, we make it a profitable sales engine.

Custom Store Design

Unique, branded storefronts with conversion-focused layouts, fully responsive design, and a seamless user experience that turns visitors into buyers.

Inventory & Product Management

Sync inventory across channels, prevent overselling, and manage all your SKUs, variants, and collections cleanly from one place.

Multi-Channel Selling

Sell on Shopify, Amazon, TikTok Shop, Facebook, and Instagram — all synced and managed from one integrated dashboard.

Payments & Checkout

Multiple payment gateways, one-click checkout, and a streamlined cart experience configured to reduce abandonment and lift conversions.

Customer Accounts & Loyalty

Personalised recommendations, rewards programs, and email marketing automation that turn one-time buyers into repeat customers.

Marketing & Analytics

Track store performance, run targeted campaigns, and use analytics to continuously optimise traffic, conversions, and revenue.

Benefits of running a Shopify store

Own your store, own your growth

Running your business on Shopify isn't just about selling — it's about control and scale. Whether you're a startup or an established brand, here's how you benefit.

Total Ownership

Unlike marketplaces, you own everything — traffic, customer relationships, and data. No middlemen, no limitations. Your store, your rules.

Flexible Branding

Customise every pixel to match your brand's vibe, tone, and story. Create a storefront that feels uniquely you, never templated.

Cross-Selling Freedom

Launch bundles, upsells, blogs, or subscriptions without restrictions. Shopify gives you full control over how and what you sell.

Scalable for Growth

From startup to $1M+ in revenue, Shopify handles the heat. Grow at your own pace with infrastructure built to match.

Data-driven Shopify growth dashboard showing sales, orders, conversion rate, and revenue across desktop and mobile

Roadmap to success

Six results-driven phases

We turn your goals into a clear, repeatable process.

Our proven 6-phase roadmap to grow your Shopify store: onboarding, setup, customisation, launch, optimise, and scale to $10K+ monthly sales
01

Onboarding

Submit your brand details, preferences, and assets so we can plan your build.

02

Setup Stage

We configure your Shopify store, integrations, domains, and core settings.

03

Customisation

We design a custom theme and branded storefront built for maximum conversions.

04

Launch

Your store goes live — fully functional, optimised, and ready to sell.

05

Optimisation

We refine UX, SEO, and marketing flows, and automate the backend for growth.

06

$10K+ Monthly Sales

Our goal: a stable, profitable store delivering a healthy 15–20% ROI month after month.

Get Started Today

Service plan

What's included

We cover every detail — setup, design, growth strategy, and automation — to help you launch a profitable Shopify store.

Complete Shopify growth solution — store setup, custom design, product management, checkout optimisation, marketing, and scaling, shown across desktop, laptop, and mobile

Setup & Registration

  • Shopify store setup
  • Domain & hosting setup
  • Email & DNS configuration
  • Payment gateway setup

Digital Presence

  • Logo & brand basics
  • Custom theme design
  • Product photography guidance
  • Collections & navigation

Store Management

  • Product & supplier research
  • SEO-friendly product pages
  • App & marketing setup
  • Inventory & order management

Package terms

  • Any legal fees (LLC registration, EIN, reseller certificate) are not included.
  • Platform registration fees are to be paid by the client.
  • All third-party services (inventory, shipping, logistics, prep, and label charges) are paid by the client.
  • Clients purchase inventory to replenish stock as and when required.

Hands-off, fully managed

Get your own fully managed, automated Shopify store built to scale

Every second you wait, competitors capture more of your market share. Start today and position your brand for long-term growth.

Request a Quote

Pricing plans

Choose your growth path

Every plan is tailored to your business. Request a custom quote and we'll send transparent pricing with clear deliverables.

Shopify Starter Automation

Custom Quote
For business owners who want a professionally built Shopify store from scratch, ready to start selling.
  • Shopify store setup from scratch
  • Basic theme customisation
  • Up to 20 product uploads
  • SEO-friendly product descriptions
  • Essential app integration
  • Mobile optimisation & launch checklist
Get Started
Most Popular

Shopify Growth Automation

Custom Quote
For store owners who want their Shopify business running on autopilot with integrated tools and processes.
  • Everything in Starter
  • Custom-branded store design
  • Conversion-optimised checkout
  • Advanced product categorisation
  • Automated email flows & remarketing
  • Enhanced analytics & reporting
Get Started

Shopify Premium & Scale

Custom Quote
For businesses ready to scale aggressively with marketing, ads, and advanced sales strategies.
  • Everything in Growth
  • Full private-label brand development
  • Custom packaging & branding design
  • Advanced funnel building & CRO
  • Influencer & TikTok Shop integration
  • Ongoing marketing & ad optimisation
Get Started

Testimonials

Why clients trust us

They built and manage my Shopify store beautifully — design, apps, everything handled. Sales have climbed steadily month on month.

J
Jessica M.Online Seller

A highly professional team that knows exactly how to solve a store owner's problems. We're no longer guessing what to do next.

M
Michael A.Brand Owner

Great communication and real results. The automation alone freed up my entire week to focus on sourcing.

F
Frank R.eCommerce Founder

Our storefront finally looks the part and converts. Traffic and revenue followed within the first quarter.

S
Sana K.Shopify Store Owner

They rebuilt our checkout and email flows and our conversion rate jumped while cart abandonment dropped. Exactly what we wanted.

D
Daniel P.DTC Brand Owner

Hassle-free, transparent, and genuinely supportive during the post-launch phase. Highly recommended.

O
Olivia N.Small Business Owner

Proven results

From struggling listings to category leaders

We don't just build stores — we engineer growth. Here's the kind of turnaround our design, automation, and marketing work delivers for Shopify brands.

Challenge

High bounce, poor retention

The client had high bounce rates and weak subscriber retention. Their store backend and email lacked automation and strategy.

Solution

Storefront & email automation

We revamped the Shopify storefront, integrated smart email flows, and launched retention-driven campaigns.

+60%
Subscriber retention in 3 months · smoother UX across devices
Challenge

Great products, poor conversions

The brand had strong products but a slow, cluttered store with no real mobile optimisation, so conversions suffered.

Solution

Mobile-first rebuild & CRO

We rebuilt the store with a faster, mobile-first design, added upsells, streamlined checkout, and optimised SEO.

+48%
Mobile conversions · 30% drop in cart abandonment
Shopify before-and-after storefront redesign beside an analytics dashboard showing higher conversions and revenue growth

Proven results

Real dashboards from stores we manage

Live Shopify analytics from stores our founders manage: SEK 46,818 in gross sales across 51 fully fulfilled, tracked orders at a SEK 467.97 average order value — plus 3,117 sessions at a 1.44% conversion rate with social referrers driving SEK 20.7K of the sales.

Shopify analytics showing SEK 46,818 gross sales and 51 fulfilled orders
Shopify — SEK 46,818 gross sales, 51 orders, SEK 467.97 AOV
Shopify analytics showing 3,117 sessions and 1.44% conversion rate
Shopify — 3,117 sessions, 1.44% conversion, SEK 12.5K Facebook sales

FAQ

Shopify Store Management — your questions answered

What does Shopify store management include?

Shopify store setup, custom theme design, product and inventory management, checkout and app configuration, SEO, marketing automation, ongoing management, and clear monthly reporting.

How fast can I launch my Shopify store?

Most stores launch within 2–4 weeks, depending on design scope and product count. We work fast without sacrificing quality.

Can I use you for just Shopify, or other platforms too?

Either. You can engage us for Shopify alone, or combine it with our Amazon, Walmart, eBay, Etsy, and TikTok Shop services for a fully connected operation.

Is your service subscription-based?

Yes. We offer flexible monthly plans covering setup, strategy, ongoing management, and dedicated support — so you're never left in the dark.

Can you optimise my existing Shopify store?

Absolutely. We audit your current store, fix speed, UX, and conversion issues, and scale it without rebuilding from scratch.

Do you handle apps, integrations, and automation?

Yes. We select, install, and configure the right apps — email, reviews, upsells, subscriptions, and multi-channel sync — and automate your backend.

Do you offer marketing and ads support?

Yes. We run email flows, SEO, and paid ad campaigns across channels, and continuously optimise them to grow traffic and conversions.

Will I have a dedicated point of contact?

Yes. You'll be assigned a dedicated account manager who guides you through setup, strategy, and growth — your go-to contact for updates and answers.

What if I already have an existing store?

No problem. We audit your setup, optimise what's missing, and scale your store — no need to start over.

How much does it cost and how do I start?

Pricing is tailored to your store size, design needs, and goals. Request a custom quote or book a strategy call and we'll send transparent pricing with clear deliverables.

Insights

Tips to grow your Shopify store

Practical guidance from our team on selling, scaling, and winning on the marketplace.

Strategy
Selling Guides

How to Choose the Right eCommerce Platform for Your Brand

Not all platforms are built equal — here is how to pick the perfect match for your business.

Read more →
Automation
Operations

How Automation Powers 6-Figure Shopify Stores

Streamline operations, save time, and scale faster with the right automation and systems in place.

Read more →
Marketplaces
Comparison

Shopify vs Marketplaces: Where Should You Sell First?

Own your store or rent space on a marketplace? We break down which fits your brand and goals.

Read more →

Request a quote

Tell us about your store

Share your project details and get a custom quote built around your goals. We'll review your requirements and reply with transparent pricing and clear timelines.

Let's get started

Ready to scale on Shopify?

Tell us about your goals and we'll come back with a clear plan and a custom quote — no pressure, no jargon.

Request a Custom Quote