We run Facebook, Instagram, Google and YouTube ad campaigns that put your business in front of the right people — and turn them into real, paying customers. Start with 14 days completely free.
Scope & pricing
A small business social media marketing agency package — social media management services for small business — two platforms, regular content, community management. Fixed monthly scope, well below the cost of a part-time hire.
Adds paid social, short-form video production and reporting. Suits businesses treating social as a real acquisition channel rather than a presence.
LinkedIn-led programmes and multi-territory accounts, measured on pipeline. This is where social media marketing agency services get genuinely bespoke — from a social media marketing agency New York footprint out to national programmes.
We publish scope-based social media management services pricing rather than hourly rates, so you know the number up front. And if you're wondering how to start a social media marketing agency yourself — the hard part isn't winning clients, it's delivering consistently once you have them.
What's included
Full social media management services — strategy, content calendar, design, copy, scheduling and community management across the platforms your customers actually use.
As a social media marketing agency for small business we keep scope tight and pricing fixed. No enterprise retainer for a five-person company.
B2B social media marketing agency work runs differently — LinkedIn-led, thought-leadership heavy, measured on pipeline rather than likes.
Meta, Instagram and TikTok advertising alongside organic, so your best content gets distribution rather than hoping the algorithm notices.
Short-form video, static design and copy produced in batches, so you're never scrambling for something to post on Friday afternoon.
Clear social media management services pricing — you know the monthly cost, the deliverables and what's outside scope before you sign anything.
Stop posting into the void
Posting regularly and hoping customers find you isn't a marketing strategy. Organic reach on Facebook and Instagram has collapsed — most of your followers never even see your posts. Meanwhile your competitors are running paid campaigns and taking the customers who should be yours.
At The Digital Penguin, we build and manage paid social media campaigns that reach the exact people most likely to buy from you. We handle the targeting, the creative, the daily optimisation and the reporting — you just handle the enquiries coming in.
The problem
Running ads is easy. Running ads that make money is not. Most businesses boost a post, spend a few hundred dollars, get nothing back, and conclude that "ads don't work." The truth is the ads weren't set up to work.
Boosting to "everyone nearby" burns budget on people who were never going to buy. Precise targeting is everything.
Campaigns left running untouched bleed money. Ours are monitored and adjusted continuously to lower your cost per lead.
Clicks mean nothing if the landing page doesn't convert. We make sure the whole journey turns interest into enquiries.
Pricing packages
Simple monthly pricing. No long contracts, no hidden fees — and your first 14 days are free so you can see the results before you commit.
Real campaigns, real results
These are real screenshots from Meta Ads campaigns we managed. Thousands of people reached, leads generated at a low cost per result, and clients who were happy with what they got back.
How it works
We learn your business, your ideal customer, and what a valuable lead looks like for you.
We create the audiences, write the ad copy, design the creative, and set up tracking — all within your free trial.
Campaigns go live and we monitor them daily, cutting what doesn't work and scaling what does.
You get clear reports showing leads, cost per lead, and reach — then we scale the winners.
Our platform expertise
Different platforms reach different customers in different ways — and each one needs its own strategy. At The Digital Penguin we've built hands-on expertise across all of them, so your budget goes where it actually performs instead of being spread thin.
The biggest audience anywhere, with the sharpest targeting. Our core strength — most of our client results come from here.
Visual-first campaigns built for products, services and younger buyers — Stories, Reels and feed placements.
Catch people at the exact moment they search for what you sell. The highest-intent traffic available anywhere.
Video that builds trust and recognition at scale, then sends warm traffic straight to your website.
Reach younger local audiences cheaply. Most competitors ignore it, which keeps your cost per result low.
Included in Growth. We optimise your site so you earn free Google traffic alongside your paid campaigns.
FAQ
Yes. We set up and run your campaigns for the first 14 days at no charge to us — you only cover your own ad spend to Facebook or Google. If you're happy with the results, we continue on the monthly plan. If not, you walk away owing us nothing.
The $299 Starter package covers Facebook and Instagram ad campaigns with full management. The $499 Growth package adds Snapchat, Google and YouTube ads, plus on-site SEO improvement and keyword optimisation for your website — so you get paid traffic and long-term organic traffic together.
No — the monthly fee covers our management, strategy, creative and optimisation. Your ad budget is paid directly to Facebook or Google, and you choose how much to spend. We'll recommend a starting budget based on your goals.
Most campaigns start delivering traffic and enquiries within the first week. The first two weeks are about gathering data and finding what works, then we scale. Real momentum usually builds from month two onward.
Not always — we can run lead-form campaigns that collect enquiries directly inside Facebook and Instagram. That said, a good website converts much better. We build websites too, so we can handle both if you need it.
Local service businesses, e-commerce stores, clinics, restaurants, salons, and more — anyone who needs a steady flow of new customers. If people buy what you sell, paid social can bring them to you.
No. Our packages are month-to-month. We'd rather keep you because the results are good than because a contract says you have to stay.
Tap any button on this page to message us on WhatsApp. Tell us about your business and we'll get your free 14-day trial set up.
Pricing depends on platform count, posting frequency and whether video production is included. We publish scope-based packages rather than hourly rates, so you know the number up front. As a rough guide, a small business managing two platforms with regular content sits well below the cost of a part-time hire.
Yes — it's most of what we do. Small businesses get the same strategy and content quality, with scope sized to a realistic budget. We'd rather do two platforms properly than six badly.