Web Design and Brand Creation for ANR Consulting
Client: ANR Consulting
Project Duration: 40 Days
Location: Lahore, Pakistan
Website: www.anr-consulting.com
ANR Consulting, a prominent business consulting firm based in Lahore, Pakistan, sought a comprehensive digital transformation to enhance its online presence and brand identity. The project aimed to redesign their website and create a cohesive brand image through graphic design elements such as a logo, letterhead, business card, and envelope design.
Goals
Enhanced User Experience: Develop a user-friendly website that is easy to navigate and accessible on all devices.
Brand Refresh: Create a modern and professional brand image that reflects ANR Consulting’s values and services.
Lead Generation: Implement strategies to increase visitor engagement and conversion rates.
Brand Identity: Design a cohesive set of branded materials to ensure a consistent visual identity across all platforms.
Process
Discovery and Planning
Conducted comprehensive research on ANR Consulting’s industry, competitors, and target audience.
Held multiple meetings with stakeholders to understand their vision, goals, and specific requirements.
Developed a detailed project plan outlining the timeline, milestones, and deliverables.
Brand Creation (Graphic Design)
Logo Design: Created a modern, sleek logo that embodies ANR Consulting’s professionalism and innovative approach.
Letterhead Design: Designed a clean and professional letterhead that aligns with the new brand identity.
Business Card Design: Developed business cards that make a strong first impression and maintain brand consistency.
Envelope Design: Designed envelopes that reflect the brand’s visual identity and ensure a cohesive look for all communications.
Web Design Phase
Wireframing and Prototyping: Developed wireframes and prototypes to establish the site’s layout and functionality.
Visual Design: Designed a modern, clean, and professional look, incorporating the new brand elements and colors.
Responsive Design: Ensured the design was responsive, providing an optimal viewing experience on desktops, tablets, and smartphones.
Development
Chose WordPress for its flexibility, scalability, and ease of use.
Developed custom themes and plugins to meet specific client needs.
Integrated essential features such as contact forms, service pages, and a blog.
Ensured the site was SEO-friendly by using best practices and optimizing content.
Testing and Launch
Conducted thorough testing to ensure functionality across different browsers and devices.
Fixed any bugs and made final adjustments based on client feedback.
Launched the new website and monitored its performance to ensure everything ran smoothly.
Results
Improved User Experience
The new site’s intuitive navigation and responsive design led to a 35% increase in average session duration.
Enhanced Brand Image
The modern design and cohesive branding received positive feedback from clients and stakeholders, strengthening ANR Consulting’s brand presence.
Increased Lead Generation
Implementation of strategic CTAs and optimized contact forms resulted in a 40% increase in inquiries within the first three months.
Consistent Brand Identity
The newly designed logo, letterhead, business cards, and envelopes provided a unified and professional brand image.
Conclusion
The web redesign and brand creation project for ANR Consulting successfully achieved its goals of enhancing user experience, refreshing the brand image, and boosting lead generation. The new WordPress site and cohesive brand materials not only look professional but also function seamlessly, providing a robust platform for ANR Consulting to grow its online presence and reach.
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