Exclusive Roofing Leads for Contractors

Across the roofing accounts we manage, cost per lead runs between $37 and $73, with a blended average of about $58. Our best account, JP's Roofing, sits at $37.13. Where you land depends on your market's competitiveness, your service radius, the season and your budget. Dense metros with lots of roofers cost more; storm season pushes costs down because demand spikes.

Campaigns typically go live within 5–7 days of kickoff, and first leads usually arrive within 24–48 hours of launch. Expect your cost per lead to be at its highest in the first two weeks — that's the testing phase. It comes down from there as we cut losing ad sets and scale winners.

Yes. Every lead is generated in your own ad account and goes only to you. We never resell leads, and we don't run competing roofing companies in the same service area — that would put us in the position of working against our own client.

You do. We work inside your Meta Business Manager and Google Ads account, or help you set them up in your name. If you ever stop working with us, the account, the data, the audiences and the creative stay with you. Agencies that hold your ad account hostage are protecting themselves, not you.

Both, for different reasons. Meta generates volume at lower cost by putting your offer in front of homeowners before they've started searching — ideal after storms. Google captures people actively searching "roof repair near me", so intent is higher and so is cost per lead. Most of our roofing clients start on Meta for volume and add Google once the pipeline is proven.

Even better — we audit what you have first. Every roofing account we've taken over had winning elements buried in it. Black Diamond had campaigns running at $157 per lead; the audience was wrong, not the business. We usually find the fix in the first week.

Yes — we run roofing campaigns in the USA, Canada and the United Kingdom. Each market needs its own approach: US campaigns lean on storm and insurance messaging, Canadian campaigns follow a shorter season around ice and snow damage, and UK campaigns focus on repairs, flat roofs and re-roofing with longer nurture cycles.

Your service area, your average job value, access to your ad accounts (or 15 minutes to create them), and someone who answers the phone. That last one matters more than people expect — the fastest way to waste a good lead is to call it back tomorrow.

Three channels work without ad spend. Google Business Profile — fully completed, with photos and a steady flow of reviews — wins the local map pack, which is where a lot of "roofer near me" traffic lands. Review generation: roofing is trust-driven, and a 4.8 with 90 reviews beats a 5.0 with 6. Referral systems: past customers and adjacent trades (gutter, siding, solar installers) who see roof damage before you do. None of these scale on demand — that's the trade-off. If you need ten jobs next month, you need paid.

You don't get leads from insurers directly — that relationship doesn't exist the way roofers hope. What works is being the contractor homeowners bring to the claim. That means ad copy and landing pages built around the claim process: free storm damage inspection, help documenting the claim, working with the adjuster. We build campaigns that trigger after hail and wind events in your area, when homeowners have just been told to get an inspection. Public adjuster relationships also produce steady commercial work, but that's a networking play rather than a marketing one.

Facebook and Instagram are the highest-volume roofing channel because you reach homeowners before they start searching. The pattern that works: a storm-triggered or seasonal creative, a free inspection offer, a fast-loading landing page, and automated follow-up within 60 seconds. What fails: boosting posts, targeting by "interest in home improvement", and lead forms with eight fields. Our best-performing Meta ad for a roofing client generated 90 leads at $44.42 each — and the ad looked like an organic post, not an advert.

Consistency comes from running two channels at different points in the funnel. Meta creates demand — showing storm and inspection offers to homeowners who weren't actively looking. Google captures demand — catching people already searching "roof repair near me". Run only Meta and you're at the mercy of weather. Run only Google and you're capped by search volume in your area. Run both, with fast follow-up behind them, and the pipeline levels out across the year.

Yes. If you already have leads coming in but your ad accounts are inefficient, we can take over roofing PPC management on its own — Google Ads, Local Services Ads and Meta — without the full lead-generation build. Every roofing account we've inherited had at least one of: broken conversion tracking, budget leaking into broad-match, or a service radius far wider than the crews can cover. The audit is where most of the early gains come from.

No. Every lead is generated in your own ad account and belongs to you alone. This is the core difference between us and lead brokers like Angi or HomeAdvisor, where the same homeowner gets sold to three or four contractors and you end up competing on price within minutes. We also won't run two roofing companies in the same service area — that would mean bidding our own clients against each other.

Yes, with a clear definition of what's guaranteed. You get a 15-day free trial — if we don't deliver live roofing leads in that window, you pay nothing. We guarantee every lead is 100% exclusive to you, and that you keep your ad accounts if you leave. On cost per lead, every roofing account we've taken over has come down rather than up, and we report that figure monthly so you can track it. What we won't guarantee is a fixed lead count in a fixed month — roofing demand moves with storms and season, and any agency promising an exact number regardless of weather is not being straight with you.

The best way to get roofing leads is two paid channels running together with fast follow-up behind them: Meta to create demand from homeowners who weren't searching yet, and Google to capture those who are. Add Google Business Profile and review generation for the free layer. If you want to know how to find roofing leads consistently rather than in bursts, that combination is it — one channel alone leaves you exposed to quiet weeks.

Start narrow and prove the unit economics before scaling. Pick one service area you can physically cover, one offer (free storm inspection works almost everywhere), and one channel. Learning how to generate roofing leads profitably at $50/day beats burning $200/day across four campaigns you can't read. JP's Roofing generated 163 leads at $37.13 on exactly that budget. Once cost per booked job is known, scaling is arithmetic.

How to get commercial roofing leads is a different playbook from residential. Property managers and facility teams don't respond to Facebook storm creative — they search. Google Search campaigns around flat roof, TPO, EPDM and roof maintenance contracts work far better, alongside LinkedIn outreach and relationships with commercial property managers. Volume is much lower, close cycles are months not days, but one contract can be worth twenty residential jobs.

Before spending more, fix conversion. Most roofing accounts we inherit are losing leads at the landing page and the follow-up, not the ad. Cutting form fields, adding a phone option, and texting within 60 seconds routinely lifts booked jobs 30-50% on identical spend. That's how to get leads for roofing more efficiently — and it's cheaper than buying more clicks.

Both exist and both have catches. How to get free roofing leads: Google Business Profile, reviews and referrals — real but slow and not scalable on demand. Roofing leads for sale from brokers are instant but shared with three competitors, so you compete on price within minutes of the enquiry. We do neither. We build the engine in your own account so the leads are exclusively yours and the cost comes down over time rather than up.