Case study

Web design & brand creation for ANR Consulting

A complete digital identity — logo, stationery, and a new WordPress website — designed, built, and launched in a focused 40-day sprint.

Client
ANR Consulting
Industry
Business Consulting
Location
Lahore, Pakistan
Duration
40 days
The new ANR Consulting website — homepage, service packages, leadership team and global exposure map designed by The Digital Penguin

The brief

ANR Consulting is a prominent business consulting firm in Lahore with a strong reputation offline — and almost no presence online. They asked us for a full digital transformation: not just a website, but a cohesive brand identity that would carry across everything the firm touches, from its homepage to the envelope a proposal arrives in.

The goals

  • A better user experience — a website that's effortless to navigate and works beautifully on every device.
  • A brand refresh — a modern, professional identity that reflects the firm's values and expertise.
  • Lead generation — strategic CTAs and contact flows that turn visitors into inquiries.
  • Brand consistency — a matched set of print and digital materials so every touchpoint looks unmistakably ANR.

How we delivered it

The 40-day process

01

Discovery & planning

We researched ANR's industry, competitors, and target audience, held stakeholder workshops to capture the firm's vision, and mapped the entire project — timeline, milestones, and deliverables — before any design work began.

Discovery workshop — presenting research and strategy to ANR Consulting stakeholders
02

Brand creation

The identity came first: a sleek, modern logo that captures the firm's professionalism, then a coordinated letterhead, business cards that make a strong first impression, and envelope designs that complete the set.

Brand creation in progress — color palettes, geometric explorations and layout drafts for the ANR Consulting identity
03

Web design

With the brand locked, we moved to wireframes and prototypes to settle layout and functionality, then designed a clean, professional interface built on the new brand colors — fully responsive across desktop, tablet, and mobile.

Web design phase — reviewing page wireframes against the on-screen design for ANR Consulting
04

Development

We built the site on WordPress for flexibility and easy content management, developed custom theme elements for ANR's specific needs, integrated contact forms, service pages and a blog, and applied SEO best practices throughout.

05

Testing & launch

Cross-browser and cross-device testing, bug fixes, final client-feedback adjustments — then launch, with post-launch monitoring to make sure everything ran smoothly from day one.

The outcome

Results in the first three months

+35%
Session duration
visitors stayed longer on the intuitive new site
+40%
Inquiries
from strategic CTAs and optimized contact forms
1
Unified identity
logo, letterhead, cards & envelopes in one system
40
Days to launch
from first workshop to a live website

Conclusion

The project achieved everything it set out to do: a sharper user experience, a refreshed and consistent brand, and measurably stronger lead generation. ANR Consulting now has a professional platform — digital and print — that matches its reputation and gives it room to grow.

In their words

What the client said

“I had the pleasure of working with the team on the artwork for my new startup. The response time and discipline were exceptional, and I'm satisfied with the quality and aesthetics. They bring a practical view to design whether your clientele is local or international — surely worth my price and time.”

Norez AbdullahManaging Director, ANR Consulting

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