Adil Akhtar

Marketplace expertise, end to end

Adil is the driving force behind The Digital Penguin's marketplace management services. With advanced, hands-on experience across every major platform, he helps businesses turn online marketplaces into reliable, growing revenue channels — whether they're launching their first product or scaling an established catalogue across multiple storefronts.

His approach is practical and data-led: understand the product, understand the platform's algorithm, and build a listing-and-advertising strategy that wins visibility, protects account health, and converts browsers into buyers. Nothing is left to guesswork.

What Adil handles

• SEO Services — technical audits, on-page optimisation, keyword strategy, and link building that push pages up Google and keep them ranking.
• Website Development — fast, modern, conversion-focused websites, from landing pages to full custom builds that look sharp and load quickly.
• Lead Generation — data-driven funnels and campaigns powered by GoHighLevel that fill the pipeline with qualified, ready-to-buy leads.
• Google Ads & Meta Ads — high-intent search, display, Facebook and Instagram campaigns, continuously optimised to maximise ROI.
• Amazon Store Management — full Seller Central operations, FBA logistics, PPC advertising, A+ content, and Brand Registry.
• Shopify Store Management — store setup, theme and conversion optimisation, and ongoing growth so stores convert and scale.
• Walmart, TikTok Shop, eBay & Etsy — listing optimisation, marketplace advertising, shop branding, and account health across every major platform.

Lead generation — a shared strength

Lead generation is where Adil and Hussain work side by side. Together they build and run exclusive lead-generation systems for home-service and local businesses — roofing, air ducts, HVAC, solar and many more — powered by GoHighLevel (GHL). GHL lets them capture, track, and nurture every lead in one place: automated funnels, SMS and email follow-up, calendars, pipelines, and reporting, all working around the clock so no lead ever slips through the cracks. New clients start with a risk-free 15-day trial to see the leads flow before committing.

Proven results

The numbers below come straight from stores and campaigns Adil manages day to day. On eBay, he has taken a store through 332 orders and $3,279.16 in sales in just 90 days. On a managed Shopify store, he drove 3,117 sessions at a 1.44% conversion rate, with social channels doing the heavy lifting — SEK 12.5K in sales from Facebook and SEK 8.2K from Instagram, backed by Meta ad campaigns he ran to feed that traffic. And on Amazon, the dashboards tell a growth story: year-to-date product sales climbing from $4,000 to $5,447, with days peaking at 18 units ordered and 26 open orders in the pipeline.

Adil manages every stage of the marketplace journey — from creating and optimising listings to running advertising, handling fulfilment workflows, and keeping accounts healthy. On eBay alone he has managed a store through 300+ orders in a single quarter, applying Cassini search optimisation and promoted-listing strategy to keep products visible and selling. The same playbook, adapted per platform, drives results across Amazon, Shopify, Walmart, TikTok Shop, and Etsy.

How he works with clients

Adil believes marketplace success comes from consistency and transparency. Clients get clear reporting, honest timelines, and a single expert who owns their marketplace growth — instead of being passed between disconnected vendors. Every strategy is tailored to the client's category, margins, and goals, and adjusted as the data comes in.

If you're planning to launch on a new marketplace, fix an underperforming store, or expand across several platforms at once, Adil is the person who makes it happen.